Sacramento, CA

Once again, I am amazed and disgusted by the level of cruelty that humans can exact on other creatures without giving it so much as a second thought! Exit Urban Shoes and Oglivy Advertising have come up with a new set of ads which feature impossible situations with the slogan, “They’ll find a way out.” Supporters say that the ads “appeal to the scenester type who is always out on the town…[and that their] strangeness works naturally with the brands urban-hip positioning, provoking just enough curiosity, yet are simple enough to satisfy it.” Frankly, I am one of those scenster types and I think the ads are repulsive and degrading. One of the worst by far though is this one of a helpless and bound dog. (I couldn’t bear to put the whole thing on here because it is just too disgusting, but I do encourage you to see for yourself so you will know exactly why something needs to be done about this!!)

Some people have even dared to say that the ads are profound and artistic which really just begs the question, what the hell happened to our moral conscience?!! In addition to the apparently dead dog, the ad campaign also features images of a porn star that are so explicit they have to be blurred on the site itself!! The company called that their most risquee and avant-garde. I call it tacky and demoralizing…but that’s just because my mother raised me with morals!

Anyway, thank God there are other people out there who think this detestable. There are all kinds of petitions circling on various blogs across the internet where you can voice your displeasure and disgust as well. Furthermore, you can also email the companies themselves at alma.sa@chello.be and maryse.dhaene@ogilvy.com. However, I think it would eb even better to boycott the stores that sell Exit Urban Shoes as well. That way it’ll be much easier to effect change and get the ads removed–along with punishing the parties responsible for the abuse of this dog. After all, if stores aren’t willing to sell their product for fear of being boycotted themselves, then it will be much more likely that the companies will take this issue seriously! I don’t know of any shoe stores in Sacramento offhand that sell them–they’re not a favorite of mine to begin with. However, if anyone does, please feel free to let me know so we can spread the message around to everyone else too…maybe even stage a little picket or something of that nature if anyone is interested!! Thanks in advance…

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